Strategic Advisory · Kuala Lumpur

Strategy, governance, and the discipline to execute.

Lilinks partners with businesses to sharpen strategy, strengthen governance, and manage the moving parts — so leadership can focus on what matters.

What we do

Senior capacity, exactly where you need it.

As much or as little as your business needs — from boardroom strategy to the contracts that keep it running.

Corporate Strategy & Governance

We help you set direction, build sound governance, and make decisions with clarity and confidence.

Executive Management & Oversight

Hands-on leadership capacity to keep operations coordinated, accountable, and moving.

Contract & Commercial Management

We draft, manage, and safeguard the agreements your business runs on.

Why Lilinks

A partner, not a vendor.

01

Founder-led

Senior attention on every engagement — not junior hand-offs.

02

Discipline by default

Clean records, arm's-length rigour, and governance done properly.

03

Built to integrate

We work as an extension of your team, not an outside vendor.

04

Since 2020

A registered Malaysian company with a track record of quiet execution.

About Lilinks

Two names, one common thread.

Lilinks Sdn Bhd is a Malaysian advisory firm founded in 2020. We provide the strategic thinking, governance discipline, and management capacity that growing businesses need but don't always have in-house.

The name is built from its two founders — Li from Koay Li Wen, Lin from Kok Shin Lin — joined into a single link. Two names, one shared venture.

2020
Founded in Kuala Lumpur
4
Core service lines
Founder-led
Senior attention, every engagement
The people behind Lilinks

Founders

SL

Ts. Shin Lin Kok

Founder

A chartered quantity surveyor turned serial entrepreneur, Shin Lin spent two decades in construction, façade engineering, and contracts — from Kuala Lumpur to Abu Dhabi — before building her own cluster of companies. Today she is also CEO of Susten, a sustainability advocate, and a Steward Leadership 25 honouree. Her philosophy: do more with less, and treat efficiency as a way of seeing.

RK

Rachel Koay

Co-Founder

Rachel is the planning-and-strategy other half of Lilinks. She partners with Shin Lin at the ground floor of every venture — shaping brand, structure, and the plans that turn an idea into a company. Behind the group's businesses are blueprints she helped author: the quiet, careful work of turning vision into something that runs.

A note on the work we love most

Building something good? So are we.

If you're working on something that makes the world a little better — for profit or not-for-profit, it doesn't matter to us — we'd love to be part of it. Tell us what you're building. And for the right cause, our help might just come pro bono.

Let's build something well-run.

Whether you need strategic direction, management capacity, or a firm hand on your contracts — let's talk.

Get in touch →